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Road to Growth Kenya – Online learning course
Brought to you by the Cherie Blair Foundation for Women, Road to Growth is designed to build the business skills and financial literacy of women entrepreneurs.

About the Road to Growth online learning course

In 2021, the online course will be available to 200 women in Kenya.

The training course uses a custom-built ‘Road to Growth’ curriculum, which is structured around seven key themes:

  • Connections: Developing a vision for your business and identifying steps to achieve it.
  • Context: Knowing your market, understanding business positioning.
  • Communication: Using digital marketing and e-commerce for business.
  • Capacity: Analysing financial statements and improving profitability.
  • Capital: Developing a financing strategy that supports the growth plan for your business.
  • Character: Managing financial relationships, knowing your rights and responsibilities.
  • Confidence: Building the confidence to apply for financing.

The Road to Growth programme requires a commitment of 8-10 hours per week.

This programme is most appropriate for women whose businesses are at the development and growth stage. The programme is not suitable for women running businesses at the start-up stage.

You can apply for Road to Growth if you:

  • Are woman entrepreneur who owns a registered business in Kenya.
  • Have 3-49 staff members
  • Have a strong desire and commitment to grow their business.
  • Have a need for additional investment and have had no previous commercial or institutional investment
  • Have records of expenses and revenue (this could be in various formats).
  • Have access to a laptop
  • Are proficient in English
  • Understand your product and your competition
  • Understand your unit and your unit economics

Road to Growth’s unique curriculum

BUSINESS AND FINANCIAL SKILLS

Is tailored to meet the business development and financial literacy needs of women owners of small businesses.

NETWORKS
Equips women entrepreneurs with knowledge and skills to access capital and provides connections to financial institutions and peer entrepreneurs.

LEARNING JOURNEY
Offers a step-by-step “learning journey” towards increased confidence and capacities to succeed in business.

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“I had an amazing learning experience, particularly learning to put together financial statements for my business, making a sales forecast and the cash flow projection.”

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“This training has been really valuable to my business.
I have attended a lot of capacity-building training but this was different and genuinely amazing. I have never felt so motivated before. Thank you so much.”

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This program has set me on my way to achieving my growth plan. I am more confident and knowledgeable about financial literacy and investment readiness.

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“It has empowered me to dare to fly, fly high and achieve my goals. Networking with different women gives the soothing feeling of me not being alone with my challenges. I'm more confident to ignore the screams and pursue
my dreams.”

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See what else participants have to say

Documented impact

Road to Growth has reached over 2,600 women across Nigeria, Mexico, Indonesia and Vietnam, and is now newly being rolled out in Guyana and Kenya.

Road to Growth is a tried, tested and highly successful programme for women entrepreneurs looking to take their existing businesses to the next level. The programme has lasting impacts for women entrepreneurs; enhancing their business knowledge and confidence, creating growth, developing their networks and increasing their preparedness to access to finance to take their businesses to the next level.

Almost all the women who took part in Road to Growth in Nigeria found the training useful, 90% grew their networks, 87% implemented new or improved methods, procedures or strategies for their business, and 75% increased their savings a year on.

Meanwhile of the women who participated in Road to Growth in Mexico, 100% gained a clearer vision and direction for their business, 98% became better at assessing their business’s financial health, 95% felt more confident in achieving a balance between business and family, and 98% valued the new business network they built through the programme.

Watch Lubet’s story to discover the impact of Road to Growth in Mexico:

Learn about the amazing journey of our Road to Growth Nigeria participants here:

Project sponsors and partners

Sinapis

Sinapis is a community of faith-driven entrepreneurs seeking to make disciples and alleviate poverty through the power of entrepreneurship in East Africa and beyond. At Sinapis, we empower entrepreneurs professionally and spiritually using training and a global support network so they can grow to the next level and transform the world around them. Our passion is small and growing businesses (SGBs) typically with 5 to 250 employees because these companies fuel the economy and account for 67-80% of new job growth. Their success goes far beyond the entrepreneur and brings employment and dignity to their community.

www.sinapis.org

Cherie Blair Foundation for Women

The Cherie Blair Foundation for Women supports women entrepreneurs in low and middle income countries to achieve their full potential, and works to close the global gender gap in entrepreneurship. Since 2008 the Foundation has directly supported over 175,000 women across more than 100 countries. Through programmes and advocacy, the Foundation enables women to start and grow successful micro, small and medium businesses.  This opens doors to finance, markets, networks and more, so women can create better futures for themselves and their families, enable their communities to prosper, contribute to strong economies, and move the world in a whole new direction .

www.cherieblairfoundation.org

DHL

Deutsche Post DHL Group is the world’s leading logistic company. The Group connects people and markets and is an enabler of global trade. It aspires to be the first choice for customers, employees and investors worldwide. To this end, Deutsche Post DHL Group is focusing on growth in its profitable core logistics businesses and accelerating the digital transformation in all business divisions. The Group contributes to the world through sustainable business practices, corporate citizenship and environmental activities. By the year 2050, Deutsche Post DHL Group aims to achieve zero emissions logistics.

Deutsche Post DHL Group employs approximately 570,000 people in over 220 countries and territories worldwide. The Group generated revenues of more than 66 billion Euros in 2020.

The logistics company for the world

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